Knowledge Process Outsourcing (KPO) provides companies with access to higher-level resources for tasks that range from content writing to search engine optimization (SEO). Unlike Business Process Outsourcing (BPO), KPO employs higher educated people that have the ability to perform research, write strongly worded documents and make low level decisions on behalf of your company.
KPO's principal benefit is the ability to add a higher level of resource to the company, enhancing the companies competitive and promotional position (thru writing, SEO, research and similar). Cost savings is not the primary benefit - which is more akin to BPO.
KPO includes many skills, so for this blog entry, Offshore Today, we'll address web site Content Writing.
Scenario: Travel related Web Site & Social Network:
You own a travel related social network website that provides a forum and blog to your visitors. The objective is to promote news, information and present advertising to a sustained traffic base. We know that most web site owners do not have the time, energy and (perhaps) the creativity to maintain an effective blog - nor monitor an open forum. This is where the KPO outsourced professional becomes an important asset to your travel social network website.
The KPO professional is tasked with researching new and exciting travel destinations and providing well written content to your blog. A blog, as we know, is effective only when it is maintained (updated) frequently with fresh new exciting content. This draws reader (aka traffic), but can greatly enhance the search engine ranking (SEO) of your website. The more frequent the relevant content is updated - the higher the potential ranking. The higher the ranking - with fresh exciting and well written content, the more traffic... and revenue.
Secondly, a forum where there are no responses to questions is like one hand clapping? If visitors to your site are asking for ideas or assistance on travel destinations, and no one is listening - it's a very quiet social conversation. The readers will go elsewhere. The KPO professional can step in - researching the questions being asked, and provide meaningful responses. The knowledge professional keeps the conversation moving.
This is just one example of the power of KPO for business.